UX (User Experience) Design
UX Design is about improving the interaction between the user and the product. It’s a practice used mainly in software companies.
UX Designers find the intersection between what the users want, your business needs and the emotional triggers that make your product stand out.
UX designers are concerned with how the product feels. They take care that the product logically flows from one step to the next. The most effective way to do this is through tests and observing the problems in the users’ dealing with the product.
Early and continually testing lead to perfecting the product and the user experience.
An UX designer develops and improves design wireframes, interaction models, mockups and suggests usability changes (based on tests).